In today’s digitally driven marketing landscape, content production never stops. Traditional production models where media plan, creative, production and post-production are led in sequence by different partners, deliver neither the required speed, agility or cost. This is why we created Integrated Content Engine, aka ICE, a dedicated on-site studio designed to facilitate co-creation and co-production, where decisions are made in real time, at the heart of your marketing decision centers ICE brings together hand-picked creative and production talent with tailored production equipment that can range from entire shooting stages to minimal kit, ensuring always-on ideation and production.