Folding is amazing… For this ambitious project putting Samsung smartphones in the spotlight, Saatchi called on the talents of choreographer Sadeck Berrabah. The “fold” concept saw 64 dancers take to the stage, folding and unfolding their arms to the rhythm boosted by light and reflections. This poetry in motion was directed Stéphane Barbato with an original score by Seysey.

Prodigious Role: Production

Campaign Name: The Folding Choreography

Client: Samsung

Agency: Saatchi & Saatchi

Production: Prodigious