For cricket lovers everywhere, this innovative film from Airtel uses India’s first live 5G powered hologram. Using immersive technology, Kapil Dev’s virtual avatar interacts with fans in real-time from a remote location, while recreating the experience of his legendary 175 run innings from the 1983 Cricket World Cup, the footage of which was missing until now.

Prodigious Role: Production

Client: Airtel

Agency: Saatchi & Saatchi

Production: Prodigious