Cerelac - The Birth of Speech
Prodigious ME recorded with a toddler every day for 22 months to follow her progress from babbling to forming her first sentence. It's always inspiring to see an idea come to life, even more so when the production takes 22 months to complete! Everything about this project is unique, from the daring idea to the UGC production approach.
Prodigious Role: Production
Campaign Name: The Birth of Speech
Agency: Publicis ME