As part of a campaign linking Epic Game’s Fortnite with Balenciaga, Content Factory by Prodigious collaborated with AC3 Studio to create this innovative 3D billboard. Balenciaga skins could be purchased in-game, while Fortnite sweatshirts were available through the Balenciaga eShop, merging the real and the digital. This was reflected by the billboard, with the effect of the character breaking out of the screen into real life. The billboard wow-ed onlookers in 4 major publics spaces: Piccadilly Circus (London), Times Square (New York), K-Pop Square (Seoul) and Shibuya (Tokyo). The campaign has so far reached over 100m views on social media.

Prodigious Role: Production

Campaign Name: Fortnite x Balenciaga

Client: Balenciaga

Agency: Publicis Luxe

Production: Prodigious & AC3 Studio