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Digital

T-Mobile #tossyourcap

In the mist of the pandemic, T-Mobile launch a viral challenge using a DJ Khaled tune to create the Toss Your Cap challenge to raise funds and awareness. Prodigious worked hand in hand with Conill to deliver a full batch of content, starting with a challenge tutorial by DJ Khaled himself.

Agency: Conill

Production: Prodigious LATAM

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